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2008年11月12日

Google_SEO初学者指南中文版(一)

Google_SEO初学者指南

转载请注明出处:http://www.qunteng.net/archives/9

Welcome to Google's Search Engine Optimization Starter Guide.This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines.

欢迎来到Google的SEO初学者指南。本文档最初是为了帮助Google内部团队而建立,但我们认为它对那些希望自己的网站在搜索引擎及访问者中表现得更好的Web站点管理员很有帮助。

Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.

尽管这个指南不会告诉您有关Google搜索排名的任何秘密,当你按照下面的建议,您的网站将会在Google中有更好的表现以及更加有利于Google蜘蛛的索引。

Search engine optimization is often about making small modifications to parts of your website.When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

SEO经常会做对您的网站的部分的小变化。单独的看来,这些变化比如增加改善,当结合时以其他优化手段,他们能有对您的站点带来引人注目的用户经验以及在搜索引擎查询结果中有不凡的表现。

You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.

也许对于指南中的大部分内容你已经非常熟悉了,因为在很多网站上面已经有介绍过这些了,但也许很多内容你并没有去实施

Search engine optimization affects only organic search results, not paid or "sponsored" results, such as Google AdWords

SEO的作用区域仅在organic search(自然搜索结果排名),而非广告区

Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions first and foremost on what's best for the visitors of your site.

They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines.

虽然这个指南的标题提到了「搜索引擎」,但我们希望说您应该先根据您的您的站点的访客进行优化。 他们是您的网站服务的主要消费者和使用查寻引擎发现您的服务的人。 也是最终为您带来效益的人,搜索引擎只是将您的网站推荐给他们。

An example may help our explanations, so we've created a fictitious website to follow throughout the guide.

例子也许能帮助我们更好的解释,因此我们创造一个虚拟网站作为距离,便于大家理解。

For each topic, we've fleshed out enough information about the site to illustrate the point being covered. Here's some background information about the site we'll use:

Website/business name: "Brandon's Baseball Cards"

Domain name: brandonsbaseballcards.com

Focus: Online-only baseball card sales, price guides, articles, and news content

Size: Small, ~250 pages

为了每个主题,我们充实关于站点的足够的信息说明点。这关于我们将使用的站点的一些背景知识:

• 网站名称: 「Brandon的棒球彩票」
• 网站域名: brandonsbaseballcards.com
• 网站内容:在线棒球彩票销售、价格指南、文章和新闻内容
• 网站规模:小, 大约~250页


Your site may be smaller or larger than this and offer vastly different content, but the optimization topics we discussed below should apply to sites of all sizes and types.

您的站点规模可能与此相似或者更大,但优化对于网站规模的影响不大 我们谈论的主题应该可以适用于所有大小和类型站点。

We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Group.

希望我们的指南给您关于怎样改进您的网站带来一些新的方法,并且我们会很高兴听见您的问题、反馈和成功案例,您可以通过 Google Web站点管理员帮助小组.

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